Apple Will Bring Its Streaming Service to Samsung TVs

In a bold move, Apple has teamed up with Samsung to allow iTunes content to be visible on Samsung smart TVs. Samsung announced on January 6 that its TVs will offer access to iTunes shows and movies.

The TVs will provide access to iTunes libraries through a new application “iTunes Movies and TV”, available to users residing in more than 100 countries around the world. The TVs will also offer AirPlay 2 support in more than 190 countries. Samsung has revealed that its 2019 Smart TV models will come with the built-in ”iTunes Movies and TV” app. 2018 Smart TV models will receive the app via a firmware update.

AirPlay 2 is Apple’s exclusive video and audio streaming technology. It allows users to stream content from an Apple device via Wi-Fi or an Ethernet cable. Users can stream from their iPhone, iPad or Mac. AirPlay 2 offers better audio and video quality compared to Bluetooth due to the higher bandwidth of Wi-Fi.

AirPlay 2 has a big advantage over its predecessor, AirPlay technology, as it allows users to stream music to multiple audio devices at the same time. Samsung is the first computer hardware company to which Apple has given such access.

But surprisingly, this is not the first time that Apple has given access to its iTunes library to a third party. iTunes can also be accessed through the third-party Movies Anywhere app. Users can also purchase individual shows and movies through Prime Video, Google Play, Microsoft Movies & TV and Vudu, among other streaming services.

The Movies Anywhere app can be used on streaming devices such as Apple TV, Fire TV, Roku and others. The Disney-operated app also offers services to Comcast customers. Disney wanted the app to be a one-stop shop for Disney, Pixar and Marvel fans.

Apple’s “iTunes Movies and TV Shows” app will allow owners of Samsung smart TVs to browse their iTunes collection and buy or rent movies or shows. Users will have access to thousands of media files, including a massive collection of 4K HDR content.

The content will be integrated with the basic features of Samsung’s smart TVs. Some of the compatible apps include Search (pretty self-explanatory), Bixby (which is Samsung’s voice assistant) and Universal Guide.

Universal Guide is an AI-based program that gives users recommendations based on their viewing habits and past viewing experiences. Most users will prefer the integration of AirPlay 2 with the “iTunes Movies and TV Shows” application, as it will be available on a wide selection of Samsung TVs.

AirPlay 2 will be supported on Samsung’s 4K and 8K QLED TVs as well as older Samsung UHD and HD TVs. The wireless streaming technology will also work with Samsung’s fashion and lifestyle-focused Serif frame and TV. Such TVs are more like paintings on canvas or expensive furniture than a TV screen.

The availability of AirPlay 2 will be a plus for users who own Apple products and a Samsung TV, as it will allow a seamless connection between the two without having to buy another equipment.

Apple is doing the right thing by looking beyond its rocky relationship with Samsung. This partnership will do both companies a lot of good, as Apple and Samsung fans will soon be able to enjoy each other’s services without having to compromise brand loyalty.

In addition, Apple is looking to launch its own video streaming platform, similar to Netflix, which will most likely integrate with iTunes. The Silicon Valley giant could make this decision to attract the attention of potential customers after a difficult year.

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